Marketing & Business Assistance

Downtown area businesses, please click here to provide updated information, specials, gift card options, Facebook shopping and shipping options.

 

 

If you are a Downtown business - Downtown Pocatello business owner looking for information and available resources to assist during the COVID-19 pandemic, please click here.

 

It's easy to get so wrapped up in the day to day challenges of running a business, that we all forget to take a look at the basics. 

 

Can your potential customers find you?

Review how your customers will get to know you.  Do you have a website, or do you need one, we can help if you do.  Are you using Social Media, if not, why?  Are you using a landline or a cell phone?  Search for your business on-line and see if you can find yourself.  If you have a tough time, will your potential customers be successful or become frustrated and move on?

 

Are you building a customer database?

When you earn a customer, don't lose them.  At that very first transaction collect a mailing address and email address.  Keep in touch often.  Mail birthday cards, holiday cards, information about special events.  Keep it professional and focused. Use both snail mail and email for variety.  Don't over do it, more than weekly contact is too much. 

 

Do you have consistent hours? 

If you post an opening and closing time, stick to it.  Customers expect you to be there when you say you will.  Don't disappoint them, they may not come back.

 

Is your entry way welcoming and inviting?

Take a minute and walk through your front door, not the back door you always go in.  Does your entry way invite customers to come in?  Flower pots, lights, flags, are all inviting.  Graffitti, trash, dirty windows, and old posters are not.

 

Are your windows fresh and clean?

Your window displays should be changed often and should show your current merchandise.  Of course, the glass needs to be shiny clean so folks can see your display.  If you need help learning how to put together effective window displays, just let us know.  There are several pros downtown that would be happy to help.

 

Are you appealing to all of the senses of your shoppers? 

That's pretty easy if you are a bakery or restaurant, but not so easy if you are a bookstore or antique store.  Be sure your store smells fresh and appealing. 

 

Do you need professional help?

That may sound like a loaded question, but it's not meant to be.  Every business owner needs help along the way.  Do you need to hire a bookkeeping firm?  Are you going to hire a new employee and need help with interviewing or have human resource questions?  Do you need to talk with a banker to review your business loan?  There are a variety of needs and we have advocates from various firms that would be happy to sit down and speak with you.  We'd be happy to make a recommendation.

 

 

Historic Downtown Pocatello

420 N Main St

Pocatello, ID 83204

208.232.7545

info@historicdowntownpocatello.com

Click Here to see what's happening downtown this week!

News

Haunted History Walking Tours

 October 9, 10,     16, 17, 23 & 24!

Our friends from Spiro Paranormal are back to entertain you during this year's 12th Annual Haunted History Walking Tours!  Smaller group sizes and safety precautions in place.  Tickets are on sale now.  Click here for details and to purchase tickets. Don't wait, because these tours sell out every year!

 

Trick-or-Treat the Old Town Streets

  October 30!

This year our signature Trick-or-Treat event will be hosted drive thru style in the parking lots on the 300 & 400 blocks of North Union Pacific Avenue.  From 3-5:30 there will be bags of candy for the kids, free t-shirts for adults (while supplies last), music and entertainment.  For the health and safety of our community, we are asking all families to please remain in your vehicles and follow the orange cones.  Thank you!

 

First Friday Art Walk

  November 6!

The November First Friday Art Walk will be held in locations throughout Historic Downtown Pocatello on Friday, November 6.  The festivities will begin at 5pm and will include local and regional art, live music, food, fashion and more.  Plan now to come stroll through Downtown and enjoy the charm of our monthly Art Walk!

 

Christmas Night Lights Parade

  November 27!

On Friday, November 27, from 6-8pm, plan to enjoy the Christmas Night Lights Parade. The presenting sponsor, ISU Credit Union, is returning this year to help make the parade possible. This year will be a little different with community members invited to stay in their vehicles and drive thru the parade route. Parade entries and floats will be parked along the parade route for all to enjoy. And of course, Santa will be at the top of Fire Truck #1 at the end of the parade and Santa's elves will have bags of candy for all of the kids.  Parade Registration is now open!  Click here for more details and to register today!

 

Small Business  Saturday
  November 28!
Celebrate Small Business Saturday on Saturday, November 28, 11am to 3pm. The day will feature a free photo-op with Santa, shopping specials, and take home activities for the kids.

 

Relight the Night Historic Neon Sign Project 

Relight the Night is in the process of completing the fundraising necessary to relight the Buster Brown Neon Sign.  Donations are currently being accepted.  To help make this next sign relighting possible click on the Donate Now button below.  Thank you!

 

Get Social.

Connect with us on Facebook and keep up with all the events, exciting shopping opportunities and all the great food at our collection of ethnic restaurants.